“Personal branding is important in today’s (digital) world.. here are my thoughts..”


The idea of the brand has evolved to include people in today’s individualistic and fast moving world. This means that people now have to consider what perception of themselves they are sending out to the rest of the world; this used to be the reserved for celebrities and politicians but now with social media and technology ordinary people also have to think of their own brands. Personal brands are important, especially in entrepreneurship because they determine who likes and responds to you. A brand can easily attract people or put them off depending on how strong and believable it is so some careful consideration will have to be applied especially when it comes to personal brand reinvention….. (READ MORE)

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