Nowadays, brands around the world really need to lift their game when it comes to creating compelling promotional content. Your run-of-the-mill campaigns simply don’t warrant the same attention as something a little more dynamic and creative. So when the clever folks at LG Spain came out with this video for their Ultra HDTV we simply had to share.

(If you liked their last prank about the elevator with the ‘collapsing floor’ then you will love this one.)

Enjoy!